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Character Design Services for 2D Games, Character Concept Art - Metabula Games

Game Character Design Services

Our goal is not just to create characters, but to bring them to life, enabling them to interact with players and the game world on a level that immerses players even deeper into the gaming universe. We strive to ensure that every character we create is not merely an image on the screen, but a true personality that evokes emotions and remains memorable to players for a long time.

We also actively follow trends in the gaming industry and explore the latest technologies to provide our characters with the most advanced and innovative features.

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Character Design Team

Now, let’s talk about the people who bring your characters to life within our artist team. Our talented character designers possess unique vision and creativity to craft unforgettable heroes who will captivate you with their individuality and charisma.

  1. Concept Artist

    Will turn a blank sheet into a work of art

    The concept artist develops illustrations that visualize a character’s concept, appearance, style, features, and characteristics. They explore various styles, eras, cultures, and sources of inspiration to create unique and compelling character designs. They collaborate with the art director and other team members to understand project requirements and create character designs that align with the overall visual direction.

  2. 2D Artists

    You thought it — they drew it

    2D artists work on designing characters, creating detailed drawings that account for all the character’s features and characteristics. They can draw various angles, facial expressions, poses, and accessories to create a complete character image. They help animators understand how the character should look during movement and actions. 2D artists closely collaborate with other team members, such as concept artists, art directors, animators, and programmers, to ensure consistency in character design and successful integration into the gameplay.

  3. Art Director

    Sets a cohesive visual style for the project

    The art director works on creating the overall style and concept of characters, defining their appearance, characteristics, and features. They lead the team of artists, guiding them on key aspects of character design, ensuring quality and style consistency. They ensure that each character is unique and engaging, developing details and accents that highlight their individuality. They consider gameplay, storyline, and atmosphere specifics to ensure character designs align with the project’s overall visual style.

Why Entrust Character Development to Metabula Games

Successful character design is the result of harmonious interplay between narrative art, animation, and the creativity of game designers. Characters must feel like organic inhabitants of the game world, possessing unique personalities, lifelike movements, expressive faces, and individual clothing styles—especially crucial for story-driven games. Each character should be more than just a model on the screen; they should be a living being capable of capturing attention and evoking an emotional response from players.

  1. Diverse Implementation Styles

    In the process of creative production, including character design, we engage in illustration, modeling, and animation across various artistic styles. We work on visuals in realistic and animated styles, pixel art, and develop concepts with diverse approaches to your character’s backstory and personality within the context of your game world.

  2. Accelerated Character Creation Capabilities

    The Metabula Games artist team offers character design services and other artistic tasks within the scope of art production. We are ready to help if you lack specialists for any part of game development or want to free up your core team for other tasks.

    We work on projects with pre-developed concepts for modeling and animation, as well as post-production projects for introducing new characters or redesigning existing ones.

  3. Work with Top Talent

    Metabula’s specialists, with years of game development experience, including character artists, skillfully weave storytelling into character designs, refine their styles, and help make them distinctive and unique for your game world.

  4. Streamlined Delivery of New Work Results

    Thanks to our experience in game development and remote work, we easily adapt to your processes and deliver results. Our values are transparency, maturity, excellent communication, and adherence to deadlines.

Frequently Asked Questions

What is character design?

The development of concept art for game characters and character design in general are processes of creating the visual representation and aesthetics of a character in alignment with their role in the game, their backstory, personality, and so on.

People working on character design for narrative-driven games typically base their work on:

  1. The game design document (what characters will do in the game world: their weapons, role in the team, faction/affiliation in the game);
  2. Technical design requirements (e.g., budget/time constraints, or decisions about the character’s clothing—such as which parts can be easily animated).

What are the stages in character development?

  • Conceptualization. Discussions with the narrative designer, game designer, art director, and client about who the characters are in the game world, their personality and backstory, how they relate to or represent the player’s characters, and their relationships with other characters in the game. At this stage, concept artists create concept art for each character we plan to develop.
  • Drawing – Modeling – Texturing. The art director and character artists create 3D models in line with the style, character backstory, and world discussed in the first stage. The result is 3D models (or 2D models).
  • Rigging – Animation. Everything we discussed about how the character should be represented in their movements, both in various actions and at rest. We ensure our animations are smooth and natural; easily readable; seamlessly integrated into the game world; and create anticipation.
  • Rendering – Preparation for Import into the Game Engine. Our technical artist ensures seamless integration of artistic assets with our characters into the game.

What are the benefits of outsourcing character development?

Outsourcing character development to our company’s artists can offer numerous benefits:

  1. Time Savings: Outsourcing saves time that would otherwise be spent on recruiting and training in-house specialists. This is especially critical for projects with tight deadlines.
  2. Cost Reduction: Hiring external specialists can be more cost-effective than maintaining a permanent team of artists, particularly for small studios or companies with limited budgets.
  3. Access to Expertise: Our company can provide experienced artists with deep knowledge of character development for games, ensuring high-quality work.
  4. Resource Management Flexibility: Outsourcing allows easy scaling of the team based on project needs, adding or reducing specialists as required.
  5. Focus on Key Project Aspects: Outsourcing part of the work enables the in-house team to focus on other critical aspects of game development, such as game design or marketing.
  6. Creative Ideas and Fresh Perspective: External artists can bring new ideas and perspectives, enriching the project and making it more appealing to end users.
  7. Risk Reduction: Professional outsourcing companies have established processes and quality standards, reducing the risk of errors and shortcomings in character development.
  8. Technological Advantage: External specialists can use cutting-edge tools and technologies that may be unavailable or too costly for an in-house team.
  9. Faster Time to Market: Due to the speed and efficiency of outsourcing, the game can be released to the market faster, which is crucial in highly competitive conditions.
  10. Support and Maintenance: Many outsourcing companies offer support and maintenance services after project completion, which can be useful for making changes or fixing issues.
These benefits make outsourcing character development an attractive choice for many game companies aiming to optimize their processes and improve the quality of the final product.

Discuss your tasks with our specialists

Our specialists will help you define your final goals and tasks, and present possible options to achieve them.

If you have a ready task you’d like to send us for evaluation, please use the following email address:

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A game is like a book in which you become the main character and decide where the story turns.